Table of contents
Guide to writing
This brief guide defines some editorial rules for writing texts for the National Youth Card opportunities.
The purpose of the rules is to:
- Make the texts of the opportunities mutually coherent;
- Keep the content coherent with the tone of voice of the IO app;
- Make it easier for users to understand.
In general:
:point_right: Always address the user directly, with “you”, avoiding expressions such as “customer”, “holder of the CGN card”;
:point_right: Use a colloquial and clear tone;
:point_right: Do not mention the National Youth Card, the user who is reading these texts is already in the section dedicated to the initiative;
:point_right: Do not write entire phrases in uppercase.
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