Table of contents
The opportunity tab
The description of the opportunity must provide more details about the discount: to what does it apply?
Editorial rules:
:white_check_mark: DO'S
- Do not exceed 250 characters;
- Write one or two clear and concise phrases that explain the main aspects of the opportunity;
- Write phrases complete with a subject, verb and complement. Use punctuation and always end the phrase with a period.
✖️DONT'S
- Do not enter the conditions of the opportunity here;
- Avoid phrases with many subordinates.
Some examples:
| ✅ Correct | ❌ Incorrect |
|---|---|
| Receive a discount of up to 20% when purchasing accommodation in Italy. | PURCHASE YOUR DISCOUNTED ACCOMODATION FOR TRAVELLING WITHIN THE NATIONAL BORDERS. THE DISCOUNT DOES NOT INCLUDE SERVICE TAXES OR OTHER ADDITIONAL SERVICES (E.G. CHANGE OF SHEETS, ADDITIONAL BED, EXTRA CLEANING) |
Do the conditions need to provide details about possible limitations to access the service? Is it a one-time offer? Can it be applied to the entire product catalog? Can it be used multiple times?
Editorial rules:
:white_check_mark: DO'S
- Indicate the conditions of the opportunity in a clear and concise manner;
- Write short phrases;
- If the opportunity requires a presale and therefore is published before the connected item can be used, specify this in the conditions;
- Indicate that the opportunity will be valid as long as codes are available.
✖️DONT'S
- Not providing a link;
- If you are an online operator, do not enter the discount code here: enter it in the related field, even if it is univocal and does not change from user to user;
- If presale is not required, it is not necessary to specific the dates of validity here: they will be displayed in the corresponding fields.
Some examples:
| ✅ Correct | ❌ Incorrect |
|---|---|
| The opportunity is active for accesses starting from February 26, 2022. View the calendar and opening hours on our website. | Holders of the CGN card must view the calendar with opening hours at https://miosito.it. The opportunity will be active starting on February 26, 2022. |
| The offer is only valid in stores <Brandname> and for new customers. | The offer is only valid in stores <Brandname>, communicating the code “DISCOUNTCODE_CGN”. Offer valid for new customers. |
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