The Italian version constitutes the only official and legally binding version of the document. The English-language version of this document is provided solely as a courtesy to facilitate consultation by users. In the event of any discrepancies, interpretive differences, or inconsistencies between the Italian-language version and any translated version, the Italian text alone shall prevail and be deemed authoritative.

New services on IO

The institution has signed a contract to join and has published one more services on IO for the first time? This is a unique occasion to communicate an important and significant event to citizens. There are many aspects to announce:

what the new services are and what they do;
to whom are they directed;
how to use them, requesting people to download the app and therefore increase the user base;
show users you are an innovative institution, up to date and close to the needs of people.

In this case, we suggest:

sending a message with IO to communicate to those who already have the app that the institution is now part of the project and which services they offer.

Important

This type of communication can be used once, or in any case very rarely, possibly only when the institution joins IO for the first time, and not every time a new service is added in the app - unless this is relevant on a national scale.

There are many institutions on IO: the risk is to overwhelm citizens with welcome messages and generate a perceived spam effect.

2. use all the most important channels, both digital and analog, to engage citizens that do not have IO: a news article on the website, a press release to send to newspapers, the institutional accounts on social media with the most followers, brochures or posters to hang in public spaces.

The Communication kit for institutions contains graphic copies and social content to customize to create an informational campaign on IO.