The Italian version constitutes the only official and legally binding version of the document. The English-language version of this document is provided solely as a courtesy to facilitate consultation by users. In the event of any discrepancies, interpretive differences, or inconsistencies between the Italian-language version and any translated version, the Italian text alone shall prevail and be deemed authoritative.

The channels

If an institution creates services on IO for the first time, adds a new service or expands the uses and functions of an existing service, letting citizens know about this means generating awareness. Invite them to download the IO app if they have not already done so.

Usually the channels available to an institution are:

message on IO, the institutional website, newsletters, press releases, social media of the institution or its members, channels in instant messaging apps, online media.

This section provides information about which channels to use to inform citizens of news and updates regarding the services of the institution provided on IO. In general, in order to select which channels to use, it can be useful to answer these questions first:

which group of people uses this service?
among the channels available to the institution, which are those most used by this group of people?
how important is this information? How much interest should it generate?

The Communication kit for institutions includes useful material for creating a communication campaign for your institution.