The Italian version constitutes the only official and legally binding version of the document. The English-language version of this document is provided solely as a courtesy to facilitate consultation by users. In the event of any discrepancies, interpretive differences, or inconsistencies between the Italian-language version and any translated version, the Italian text alone shall prevail and be deemed authoritative.

The tone of voice of the services

The text used on the interfaces for the digital products plays an important role in the user experience. For this reason, IO wants to communicate in a clear, informal and inclusive manner.

This is a very broad topic, but here are a few rules to follow for effective communication:

You don’t need a lot of words
To design a good user experience, you must get straight to the point of what you want to communicate. It is important to not write things that the users could already know and add too many details if they can distract from the ultimate purpose of the message and the screen in question.
Chose what to say and when to say it
Information must be given in the right place at the right moment: based on these two factors, the information will be more or less useful for users. We recommend providing general information on the pages that present the service, and more specific information – such as related to the tools and methods of use – in messages.
The text must inform and guide the action
Each text must lead users to perform an action, such as saving a reminder, making a payment or searching for more information. We recommend clear instructions and calls to action to avoid creating dead ends for the user.

For more information about this topic, read and use what is indicated in the language guide for the public administration.