Table of contents
Use informal language
The IO app uses language that brings the user closer to the public administration. For this reason, use everyday language without trivializing the complexities and explain possible technical terms. Here are some suggestions for writing content using a language that is closer to the citizens:
Use an informal tone
Use an informal tone and avoid formal expressions.
Use everyday words
Do not use bureaucratic or technical terms: search for an everyday equivalent. If this is not possible, always explain what it means.
Use an active voice
Prefer an active voice over a passive voice.
Do not use directional language
Do not use spacial references such as “up”, “down”, “right”, “left".
Do not use emojis
Their meaning could be ambiguous.
Haven't completed onboarding yet and need help?
Write an email describing your problem or question to the address areariservata@assistenza.pagopa.it.
Tell us what you think
To report problems or give feedback, leave a comment in the GitHub space of the IO app