DevPortalPagoPA

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Button with Call to action (CTA)

The services offered by the institutions on IO often refer the user to websites or portals there they can access services or receive more information.
To make this easier, the service card and messages can contain a button with action (called Call To Action** or CTA**). When the user presses the button, they are directed to the website or portal defined by the institution.
An image
The button with Call to action can be:
  • A link that leads the user to a third-party website;
  • A link that via Single Sign-On leads the user to a reserved area of a third-party website of the institution without having to perform another SPID/CIE authentication.
    Did you know? Single Sign-On is the function that makes it possible to directly access third-party websites using the IO SPID/CIE authentication.
What is a Call to action?
It is a clear and direct invitation that pushes the user to perform a specific and immediate action.
It is an important element that should be appreciated, because it:
  • Helps users orient themselves;
  • Permits specific and immediate choices;
  • Acts as a bridge and permits interaction between various interfaces.
To make best use of its potential, therefore, the button must:
  • Contain a clear and incisive Call to Action:
  • Clearly describe the action that the user is about to perform;
  • Be pertinent to the objective of the service and the message;
  • Contain a brief text, with simple language and common words.
Here are some examples of correct and incorrect buttons:
✅ Correct buttons❌ Incorrect buttons
Go to the applicationPresent an application to register for the service
Cancel appointmentCancel the appointment when you want
Make an appointmentClick here
Discover the subsidiesClick the button below to immediately access the subsidies
Go to the formsDiscover more

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Write an email describing your problem or question to the address areariservata@assistenza.pagopa.it.

Need help with APIs and Integration?

Write an email describing your problem or question to the address:

io-service-management@pagopa.it

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