Table of contents
Use informal language
The IO app uses language that brings users closer to the public administration.
Therefore, it uses everyday language, without trivializing complexities and explaining any technical terms. Here are some tips for writing content in a language more accessible to citizens:
Therefore, it uses everyday language, without trivializing complexities and explaining any technical terms. Here are some tips for writing content in a language more accessible to citizens:
Write in an informal style
Use a casual tone with users, avoiding formalities and formalisms
Use a casual tone with users, avoiding formalities and formalisms
Use everyday words
Don't use bureaucratic or technical terms: look for an equivalent used in everyday life. If this isn't possible, always explain their meaning.
Don't use bureaucratic or technical terms: look for an equivalent used in everyday life. If this isn't possible, always explain their meaning.
Use the active voice
Prefer the active voice to the passive voice.
Prefer the active voice to the passive voice.
Don't use directional language
Avoid spatial references such as "up", "down", "right", "left".
Avoid spatial references such as "up", "down", "right", "left".
Avoid emojis
Their meaning can be ambiguous.
Their meaning can be ambiguous.
Haven't completed onboarding yet and need help?
Write an email describing your problem or question to the address areariservata@assistenza.pagopa.it.
Tell us what you think
To report problems or give feedback, leave a comment in the GitHub space of the IO app